Huda Beauty Liquid Lipstick Review, Full Analysis – Product Review

Heyyyy Beauties

Today I am going to be talking about the Huda Beauty Liquid Lipsticks. As always, I will go over main headings including packaging, shade range , pigmentation and consistency, shelf life + amount, lasting power and wear, Chemical (formula) analysis, Marketing vs Chemical + Physical analysis and an Overall review. I will also include where to buy links and prices.

I have done a full blog dedicated to all the shades in the collection where I swatch and compare every shade in the Huda Beauty Liquid Lipstick shade range, I will link it now and also at the bottom of the post incase you want to read this post first, Huda Beauty Liquid Lipstick Swatches, Shade Range Review and Description + Swatch Comparisons (Whole Collection/All Shades)

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Packaging 

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The Packaging of the Huda Beauty Liquid Lipsticks is soooo good. The liquid lipstick comes in a box with a slit in the middle and lips on the outside. It comes in a plastic strip that has lips on it also that goes over the top.  The actual liquid lipstick fits right into the middle of the packaging. I store the liquid lipstick’s in the packaging instead of taking them out because the packaging is just so cool. As you can tell, I am a big fan of the packaging it’s beautiful.

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Huda Beauty Liquid Lipstick Packaging with Liquid Lipsticks

Applicator Quality

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The Applicator of the Huda Beauty Liquid Lipstick’s is a nice doe foot applicator. It is a bit long but the actual brush and tip of it is really nice and comfortable.

The applicator distributes colour really good and you only need one real swipe and don’t need to dip back into the product.

Unlike some doe foot applicators that are long, this one actually does a good job. Sometimes I find that the longer and narrow ones don’t put the product on nicely, but this applicator is an exception to that

Huda Liquid Lipstick Shade Range 

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Huda Beauty Liquid Lipsticks come in a large shade range , with 16 total shades. These shades range from nudes to dark neutrals, pinks and purples and more. I love the shade range of the Huda Beauty Liquid Lipsticks and there is a shade for everyone.  Once I get more shades, I will do another blog showing you the entire shade range.

Pigmentation/Consistency/Shelf Life/Amount

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The Pigmentation of the Huda Beauty Liquid Lipstick’s is high. They deliver a really full, pigment lip colour and the shades are not streaky.

The Consistency of the product is liquid. It is not a creamy formula and are deffo one of the more liquid ones.

The Huda Beauty Liquid Lipsticks have Shelf life of 12 months (1 year) . They come with 5 ml (0.17 ounces) of product. This means you have 1 year to use 5 ml of product.

This length for a Shelf Life is okay and most liquid lipstick’s have around this length but I would rather something with a longer shelf life so that I won’t waste product.

Lasting Power/Wear

In order to test the lasting power and wear of the product, I checked my lips in the mirror and described what I saw every 2 hours 4 times, totaling 8 hours of wear.

Time Applied- 12.17 PM

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Thoughts on Application – The formula is nice but I hate the smell. The applicator is good and delivers high pigmented colour. I only needed one swipe to build it up to full pigmentation. It takes so long to dry to matte, and I applied at 12.17 PM and it didn’t dry fully until 1.07 PM, which is ages. However, even though it felt sticky it was transfer proof. The smell does go away but it takes a while to dry down.

First Check Up 2.17 PMtwo hours later– The pigmentation is still high and none has washed off. It feels comfortable and it is finally fully dry. There are no clumpy bits and everything looks good and feels good too

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Second Check Up- 4.17 PMfour hours later– The pigmentation is still full and there is no colour loss. It looks really good but it feels uncomfortable and dry. Again, it looks really good just doesn’t feel it..There is a tiny bit of clumpiness on the inside of the lips but nothing too bad.

Third Check Up- 6.17 PMsix hours later– It still looks really good but feels uncomfortable. There are clumpy bits on the inside of the mouth and it feels so dry. The colour is still there and it does look good but feels bad.

Fourth Check Up- 8.17 PMeight hours later– The pigment is still there and it has only worn off a bit on the inside of the lips. It looks good still but feels so uncomfortable and there is clumpy bits on the inside of my mouth that I want to pick off. All in all, after 8 hours it has lasted good but feels slightly uncomfortable

Lasting Power/Wear Conclusion

All in all, the Huda Beauty Liquid Lipstick has a high lasting power. It does take a while to dry down on the lips though. In regards to the wear, it started feeling uncomfortable and ended up really dry at the end,just like most liquid lipsticks do. It does stay pigment for hours though and looks good.

Chemical (Formula) Analysis

Huda Beauty Liquid Lipsticks contains 31 ingredients in the formula and is ranked by the Cosmetic Analysis Database as an ‘Average’ formula. The Cosmetic Analysis Databases assesses and ranks each individual chemical into 5 categories in terms of safety and functioning; Highly Recommended, Recommended, Average, Not Recommended and to Be Avoided. It then returns a ranking of the formula based on the individual chemicals.

The Average formula reading of the Huda Beauty Liquid Lipsticks is a result of 3 Highly Recommended chemicals, 16 Recommended chemicals, 7 Average chemicals, 3 Not Recommended chemicals and 1 To Be Avoided chemical.

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The 3 Highly Recommended chemicals in the Huda Beauty Liquid Lipstick formula are Phospholipids, Ascorbyl Palmitate and Retiynl Palmitate. I am going to briefly explain each chemical.

Phospholipids act as a skin conditioning chemical in the formula. Phospholipids have multiple good benefits including maintaining the skin in good condition, improving the retention of moisture and protecting the skin. Based on this, it is ranked as a Highly Recommended chemical by the database. It is the 15th chemical in the formula meaning it is present in average concentrations.

Ascorbyl Palmitate acts as an antioxidant chemical in the formula. It has multiple benefits including smoothing the skin, protecting from free radicals, helps cell renewal, helps wound healing, affixes the skin and connective tissue and helps avoid oxidation and rancidity. Based on these characteristics, it is ranked as a Highly Recommended chemical to use by the database. It is the 18th chemical in the formula meaning it is present in fairly low concentrations.

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Retinyl Palmitate acts as a skin conditioning chemical in the formula. It has multiple benefits including protecting against light-induced skin damage, maintaining the skin in good condition, regenerating cells and protecting from free radicals. It is the 20th chemical in the formula meaning it is present in fairly low concentrations.

The fact that there are 16 Recommended/Good chemicals means that the bulk of the Huda Beauty LL formula is made up mostly of good, high quality, recommended chemicals.

The 7 Average chemicals in the formula have no real benefit for the skin nor any real adverse effect. These chemicals in the Huda Beauty LL include Cyclopentasiloxane, C30-45 Alkydimethylsiyl Polyproplsilsesquioxane, Alcohol, Phenyoxyethanol, Propylene Carbonate, Water, CI 15850 and Red 40.

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The single ‘To Be Avoided’ chemical in the formula is Yellow 5, which acts as a pigment chemical. It has multiple adverse effects including that it can release cancer-causing aromatic amines and can cause allergies. Based on these characteristics, it is rated as a Very Bad chemical to use by the database. It is the 28th chemical in the formula meaning it is present in low concentrations.

The 3 Not Recommended chemicals in the formula include Isododecane, Fragrance and Blue 1 (CI 42090). I am going to briefly describe these chemicals and their adverse effects.

Isododecane acts as an emollient and solvent in the formula. It has multiple adverse effects including building a waterproof layer (the mechanism of liquid lipsticks), promotes wrinkle construction, dries the skin and prevents it from breathing, leading to heat build-up, promoting comedone construction and can accumulate in the liver, kidneys and lymph nodes.

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Based on these characteristics, Isododecane is rated as a Bad chemical to use by the database. It is the 1st chemical in the formula meaning it is present in high concentrations. Note: all matte liquid lipstick has Isododecane as the first ingredient because Isododecane builds a waterproof layer.

Fragrance (Parfum) acts as a masking fragrance in the formula. It has multiple adverse effects including irritating the skin, causing photo allergic reactions and being one of the top 20 allergens. It is the 12th chemical in the formula and so is present in fairly high concentrations.

The Last Not Recommended chemical in the formula is Blue 1 (CI 42090) acts as a pigment chemical in the formula. It can cause allergic reactions which is why it is ranked as a Bad chemical to use. It is the 31st (last) chemical in the formula and so is present in low concentrations.

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Formula Ranking of Ingredients in the Huda Beauty Liquid Lipsticks. Notice the Ingredient Spreading at the top. The Red represents the bad chemicals, the yellow represents the average chemicals, the green represents the good chemicals and the dark green represents the very good chemical. After taking into consideration the ranking of all chemicals, the database returned an ‘Average’ formula result

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Other than what I have mentioned, Preservative chemicals used in Huda Beauty LL are Phenoxyethanol and alcohol. The formula has no parabens. The Huda Beauty Liquid Lipstick’s have a strong smell, which is a result of 3 fragrance chemicals; Fragrance (Parfum), Ethyl Vanillin and Alcohol. Fragrance chemicals usually can be irritants; I don’t find that the formula is irritating but someone else might. Also, I really cannot stand fragrance chemicals in liquid lipsticks at all. The product is not completely vegan because it contains Beeswax and is not tested on animals.

Marketing vs Chemical + Physical Analysis

Is the product properly marketed?

In order to assess the accuracy of marketing, I looked up what Huda describes the Liquid Lipsticks as and then wrote down some questions I wanted to answer. Huda markets the Liquid Lipstick as….

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“Introducing Huda Beauty’s latest lip beautifier: The Liquid Matte, an unrivaled take on the liquid lipstick. The tried and true comfort-wear formula is infused with an exclusive complex to help maintain the lips’ hydration. The lightweight formula glides on a thin coat of color that intensifies as it sets to a matte, transfer-free finish with amazing staying power. You might even forget you’re wearing anything on your lips at all! Pair it with a complementary Huda Beauty Lip Contour to set off your look”

She also adds the following points… “Infused with Oils to Hydrate” and “Unlike Any Other Liquid Lipstick’

Questions I made up and answered to assess marketing 

Is the product unlike any other liquid lipstick?

Huda states that the liquid lipstick is unlike any other liquid lipstick. Of course, this is mostly a marketing strategy. Firstly, Huda’s liquid lipstick’s contain chemicals that most liquid lipsticks do, but do contain 3 highly recommended/very good chemicals that some liquid lipstick’s don’t, which are Phospholipids, Ascorbyl Palmitate and Retinyl Palmitate. However, the formula is not really that unique and the product is like any other liquid lipstick pretty much. It isn’t a miracle liquid lipstick and feels dry after a few hours of wear like most do. So, this means that this statement is a marketing strategy and is not 100% correct.

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Is the formula infused with oils to hydrate?
The formula does have some oil chemicals, including Olea Europaea (Olive) Fruit Oil and Coffee Arabia Extract. Olea Europaea (Olive) Fruit Oil is a plant derived chemical that acts as an emollient (moisture retaining chemical) and solvent in the Huda beauty liquid lipstick formula. Fruit Oil softens the skin and has a regenerative effect so Huda has marketed this chemical properly. Coffee Arabia Extract is a skin conditioning chemical that is also plant derived. It maintains the skin in good condition, so Huda has marketed the use of oils and their hydrating effect properly.

Does it feel like you have nothing on the lips?

No, you can tell you have something on the lips. It goes dry and clumpy after a while like I found in my Wear Test so you can certainly tell it’s there. So, this is also just a marketing strategy and not the 100% truth.

Does it feel like you have nothing on the lips?

No, you can tell you have something on the lips. It goes dry and clumpy after a while like I found in my Wear Test so you can certainly tell it’s there. So, this is also just a marketing strategy and not the 100% truth.

Does the product contain parabens?

The formula does not contain parabens and instead use Phenoxyethanol and Alcohol as a preservative. This means Huda has marketed it correctly in this aspect.

All in all, Huda has over exaggerated most statements in the liquid lipstick marketing strategy. She has properly referenced the chemicals in the formula and their benefits but when it comes to physical aspects, everything is not 100% accurate. This is expected from brands though.

Overall Review of Huda Beauty Liquid Lipsticks

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The Huda Beauty Liquid Lipstick’s have really good packaging. They come in 16 shades and have a nice, doe foot applicator. The pigmentation is high and the consistency of the liquid lipstick is a more liquid type, and isn’t creamy.

The shelf life is 12 months and you get 5 ml (0.17 ounces) of product.

The Lasting Power/Wear of the liquid lipsticks is high and it does last all day, however, it is slightly drying after a few hours and feels uncomfortable. It also took a long time for it to dry down to matte upon application.

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The chemical formula is rated by the Cosmetic Analysis Database as an ‘Average’ formula. It contains 3 Very Good chemicals, 16 Good chemicals, 7 Average chemicals, 3 Bad chemicals and 1 Really Bad chemical, which contribute to the Average ranking. The marketing isn’t exactly correct in many ways, but this is not unusual for brands.

All in all, I do like the Huda Beauty Liquid Lipsticks but they are not anything really unique, which is okay and too be expected. I would go and probably will buy some more of these, so they are good and worth it!

Huda Beauty Liquid Lipsticks come with 5 ml (0.17 ounces) of product and cost $26.22 AUD ($20.00 USD) each

My Liquid Lipstick Ranking List

1• Huda Beauty Liquid Lipsticks

2• Too Faced Melted Matte Liquid Lipsticks

I have a whole lot more lipstick posts but I am talking about ones I have fully reviewed and fully analysed (physically and chemically). I am going to be writing full analysis post’s about all liquid lipstick I have wrote about on my blog and then I will add them to a ranking list. I prefer the Huda Beauty Liquid Lipsticks over the Too Faced Melted Matte Liquid Lipsticks.

Link To My Huda Beauty Liquid Lipstick Shade Range Blog

Huda Beauty Liquid Lipstick Swatches, Shade Range Review and Description + Swatch Comparisons (Whole Collection/All Shades)

Link to my other liquid lipstick posts- You can go to my main slide across menu and  click the ‘lipstick/liquid lipstick/lip pencil posts to view all lipstick posts or click this direct link >>> My Liquid Lipstick, Lipstick and Lip Pencil Category Page

Where to Buy Huda Beauty Liquid Lipsticks??

Huda Beauty Online – Huda Beauty Official Site Link

Cult Beauty AU + UK-  Cult Beauty Official Site Link

Sephora USA- Sephora USA Official Link

 Loveeeeeeee Always,

Keeley

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