Cosmetic Chemistry Part 1- Nine Things that Companies Do That They Don’t Want You To Know- Animal Testing/Vegan Products, Parabens, Marketing Tricks, Using Visual Misconceptions, PR Truth, Innovation + MORE!

Heyyyyy Beautiessss

Today, I am going to be talking about thing’s that I have learned that companies do that not many people know of. It’s not that they are big bad wolves for this, it’s just that there are things they are more discrete about, and things they don’t talk about.

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I started analysing cosmetic products a while back, and since that I have leant a lot. I have SO MANY cosmetic chemistry bogs coming up, but I have so much information it’s hard for me to get on track of what to post. These posts take a while to write because there is so much information, but I am finally getting them on a roll after they have been half-done in draft status for a while.

Basically, today I am going to be talking about some misconceptions and little hidden secrets and facts that I have learnt after looking into this type of stuff for a while. This post is going to get lengthy, but it’s so interesting! I should note that nothing that I say here is anything illegal, all companies are just doing what they do. It’s just that most people are unaware of most of it.

Make sure you let me know what you think in the comments at the end, and let’s get into it babes!!!!

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Number 1-  Not Providing an ingredient list of their products online, so if you want to analyse/look at it better, you have to buy the product

When companies do this, it is highly likely they are hiding something, or trying to be coy about it. In other words, they are not going TOO far out of their way to conceal something (they are legally required to list ingredient’s on product boxes so it’s no secret), but they do make it harder to find out information. This may be because the formula is not very good, or there might be a crossing over between brands and different products by different brands might have the exact same formula. These are usually the only 2 reasons why brands do this.

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MAC Cosmetics is the MAIN offender in this case, as well as most of the Estee Lauder owned companies. I have analysed hundreds and hundreds of formula’s, and 98.9% of them provide ingredient lists on their site.

MAC Cosmetics is considered a high end, pricey brand and because of this, people automatically assume that their products have high quality formula’s with beneficial ingredients……

WRONG!!!!!!!

I find it soooooo frustrating when I go to chemically analyse a MAC product before buying, but I can’t because you actually have to BUY the product to get the ingredient list on the box (again, which they are LEGALLY required to include). This means you essentially don’t know how good the formula is or what ingredients are in it until you spend your money already. How convenient, MAC….

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Each MAC product has a different formula obviously. There are some MAC products with good/average formula’s (never great), but in more than one instance (several actually), I have come across TERRIBLE MAC formula’s. An example is the Green Gel Cleanser which I fully analysed and have a blog post on (link below), which has SO MANY TOXIC, carcinogenic and dangerous/controversial ingredients in it … I still love MAC and buy their products, but they are pretty damn SHADY!

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An example of a HORRIBLE MAC Cosmetics Formula- The Green Gel Cleanser- which contains 7 toxic, carcinogenic and downright dangerous ingredients. Now, when I see one or two toxic ingredients in a formula I’m turned off. I can handle one but 7 is just WAY TOO many. I can say right now, I have never ever seen a worse formula in my whole entire life. If MAC Cosmetics had the ingredient list available on their sites, I would of been able to plug it into the Cosmetic Analysis Database to see how safe it was, but I had to buy the product and then manually plug it in to do this. You can see why they don’t provide ingredient lists online because I would embarrassed of this formula too. 

Let’s talk about Parabens for a minute……

MAC Cosmetics also use parabens A LOT.  I find this a problem.

If you don’t know about parabens, here is a SHORT description. Scientists linked parabens to damage to the endocrine system, and human studies found parabens in the remnants of a breast cancer tumour on a human patient. This sparked a MASSIVE PARABEN CONTROVERSY that impacted almost everyone in the Cosmetic Industry.

When the paraben controversy was first revealed and scientists discovered parabens have toxic, carcinogenic and gene changing characteristic and are generally an unsafe ingredient,  brands that previously used parabens had to reformulate their products. Wellllllll, not HAD too, but in order to keep themselves in the good eyes of the public and their customers who were freaking out about the new discoveries,  most brands chose to reformulate any of their products that included Parabens.

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The thing here is that it costs companies A LOT of money to reformulate a product that is already on the market. This is because the product is probably being manufactured  and mass produced constantly in large, large, large batches. Reformulating means halting the manufacturing process that is currently in place and potentially spending and loosing money a lot of money in the process.Manufacturing isn’t the only cost though. Companies need to hire cosmetic chemist’s to reformulate the product, and alternative preservatives need to be picked and used. Also, while manufacturing is halted, products may go out off stock which could lead to further losses.

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Since parabens are the strongest form of cosmetic preservatives, companies sometimes have to use more than one less dangerous and less strong preservative ingredient to make the product last a certain length of time. This means more ingredients are used, and the more ingredients used, the higher the production cost becomes (remember- ingredients and chemicals cost brands money, and they constantly need to be purchasing ingredients for new batches, etc, so it adds up). New ingredients have to be purchased constantly for new batches, so it’s not just a one-time increase in cost, it’s a permanent increase in how much a product costs to be produced. This means companies will have to adjust to this cost, and this become more expensive when you have more products to be reformulated. Also they have to make new boxes with an updated printed ingredient list, and the list goes on, it’s a long process.

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Now with all this being said, once the product is reformulated, cosmetic chemists are paid and new batches of the new formula are manufactured and released, the company falls back into it’s normal rthym, albeit paying a bit more for production than before. It’s like when your loosing weight and it’s soo hard and you have to work out very intensely during the weight loss journey, but once you lose it you can fall back into a normal, regular exercise routine. It’s always worth it in the end, and while it would of been a massive FUSS for companies to reformulate, once it’s done it’s done. However, there is NO denying that this process ultimately does cost the company A LOT of money and they will also temporarily lose profit in the process.

Even for big brands, the cost is pretty high. After the paraben controversy, not every company could afford to reformulate and take out parabens.. Smaller brands and brands that are just starting up simply don’t have the money to do this. Small/Start up brands are literally struggling just to keep producing batches constantly, have items in stock so they can make profit and manage other expenses, so there is no way they are financially capable of reformulating that easily, so they keep parabens in their formula’s.

SOOOOOOOO……….

Here we are at my END POINT.

MAC Cosmetics is one of the biggest makeup companies in the game, and they are owned by one of the BIGGEST, richest cosmetic companies in the WORLD, so for them NOT to reformulate products without parabens is simply because THEY DO NOT WANT TO LOOSE A DIME. They are financially capable in every way, shape and form to reformulate, but at the end of the day, the safety and happiness of their customers doesn’t mean all that much to them because they don’t want to lose any money. I find it cheap and tacky. Reformulating would cost MAC a lot of money especially since they have so many products, BUT they have the means to do so and could pull themselves back up on their feet very easily. So, its not that they can’t, it’s just that they won’t. I should mention here parabens have become cheeper to be purchased because so many companies are using alternatives and the demand is lower, yet MAC makeup is still extremely expensive.

The main point to take away is that when companies do not list ingredients online, you should be sort of sussed out. Also, remember that the high-end, expensive brands do not always have the best, good or even alright formulas.

HMMMM, YEP, MAC YOU SHADY GIRL!!!! I STILL FUCK WIT CHU THO!

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This leads me to my next point………..

Number 2- Companies make you believe they want to please you, but the Cosmetic Industry is a Multi-Billion Dollar Industry for a Reason

At the end of the day, the cosmetic industry is a business. and a BIG ONE at that. Most brands, bar indy brands (which can eventually get brought out if and when they become valuable enough) , are owned by MULTI-BILLION dollar corporations that have been making cosmetics, buying companies and expanding their empire , and net worth, for years and years and years.

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 These massive businesses are usually passed down from generation to generation, and tend to stay in the same family (these massive companies were created soooooo many years ago, the original people who created them are long dead and gone). The sad truth is that companies do not simply want to please us, they want to make money. The cosmetic industry is dominated by businessmen who do not care about makeup and just care about profit, especially the biggest corporations in the game like Estee Lauder and Loreal.

I am mostly talking about large corporations here because individual brands don’t have as much profit coming in and are focused on actually gaining a solid customer base and producing products. However, at the end of the day indy brands still have to make enough money to create more products, hire cosmetic chemists, constantly have permanent items manufactured and made, pay employee’s, etc, so they HAVE to be focused on sales and their profit otherwise they would go bankrupt.

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The big corporations and sold individual brands have creative directors, social media managers and other staff to interact with customers. The real BOSSSES and CEO’s who are the main owners of the company control the finances and the structure of the business, and they do not give a damn about pleasing us. This is how brands that have been brought like Too Faced and Tarte, still have the same designs, etc. They still have the same creative team.

Something to understand is that companies WILL try and cut cost’s in ANY way they possibly can. Literally, any way they can. It doesn’t matter if a brand is small, indy, or owned by a massive corporations, they will try and find any way that they possibly can to cut costs and maximise profit which is expected and normal.

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Referring back to the paraben example above, companies would NOT of spent the money needed to reformulate products unless they had a very good reason to. This very good reason was public attention and out-cry. If keeping parabens in the formula would not tarnish their brand reputation and potentially tarnish sales, they would keep them in, but since there was so much controversy, companies were forced to chose between potentially loosing customers and business and thus money, or keeping parabens in the formula and saving money and time by not having to reformulate. You can bet your bottom dollar that if they could of prevented this, they would have.  This is no specific brand either, it’s all of them. If the paraben situation was pushed under the rug and ignored, and if people didn’t make a fuss, companies would probably not of flinched an eye.

You may be thinking, well, couldn’t they be sued? The answer is no. While parabens are safe for the use in cosmetics and are legal, not that much is known about them. This is why it was such a controversy when scientists first linked them to endocrine disturbances, no-one knew anything prior to that. You can’t blame a company for using an ingredient they didn’t know was dangerous and that it’s FDA approved to this day (note that parabens are used in such LOW concentrations to be deemed safe, but the risks are still there).

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Companies being focused on costs is not a bad thing AT ALL. I think people forget exactly how much MONEY it costs to run a cosmetic company. Literally SO MUCH goes into it and there are cost’s left right and centre. For one, ingredients cost money. Formulas contain multiple ingredients. Companies have multiple products. Constant manufacturing and production must be happening, so companies have to continue to pay for production, sell what they made, pay for production, sell what they made. It’s an in out in out situation and it’s not cheap. Then you have stuff like packaging costs, employee costs, website and social media management costs, postage costs and literally so much more. You can see why companies need to make money and have to make this their main focus. If they didn’t, they would go bankrupt and would have to shut down. I remember someone once telling me, if you look at your business as a hobby, you will fail. You have to look at a business as a business or your going to fail and lose a lot of money. This isn’t to say companies have to ditch their morals, it’s just that they have to stay focused on keeping everything running at the same time.

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The moral of the story is , your favourite company most likely LOVES making makeup and cosmetics for you, but they also love the profit and cash that comes in from this. They are not simply there to please and make us happy like they may have you believe, this is their job. This is why some companies will release horrible products and not give one damn about what anyone says really. It’s on the market, it’s being sold and they are making money, so they are laughing all the way to the bank LOL!

I don’t want you to think a brand is horrible for having money on their mind because at the end of the day, it’s how the industry works. It’s how any industry works really. You can’t change it and it won’t ever change. You can see where they come from though, the costs to run a successful cosmetic company is massive, legit massive.

Brand owners also have to make enough money to support their lifestyle and warrant their effort and to put food on the table and stuff like that. The worst case scenario, which happens often not just in cosmetics but in business in general, is that people start companies and end up not only shutting down and loosing it eventually, but loosing their own personal money, homes, possessions and becoming bankrupt from all the money they spent and all the debt they built up trying to get their company off the ground. Brands need to prevent this with everything that they can as this is the absolute worst case scenario. It is not as easy as you may think to run a successful business. 

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Let’s Talk About PR For a Minute……

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As a very very small time blogger, I can say that it can be frustrating at times to see people getting free PR for products while you promote companies for free. However, there HAS TO BE a line between influencer and consumer. The truth is, I probably couldn’t sell 10 products of anything yet, my audience isn’t big enough and I admit and understand that. Companies send PR to people with the biggest audiences most of the time so that they can get more sales and customers. These big influencers literally sell thousands and thousands of products. They must be justified in giving products away for free. Brands normally have quite large PR lists with all the top influencers so they can reach a wider audience, which increases sales even more. Not every single person who blogs or does youtube can get free stuff because it would be too much of a loss for the company when they wouldn’t be getting much back for it.

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Companies don’t give free stuff away for nothing, they hardly even do giveaways. Remember that production and batches of products cost money so they have to be justified in giving even a single free product away when they could make money of it by actually selling it. I see Beauty Gossip You Tubers constantly complain and make video after video about free PR, which I am honestly getting so sick of. They act like the influencer is getting the good end of the stick when the company actually reaps the most benefits.

It’s business, businesses are not there to be FAIR and they don’t care about people complaining about not getting PR. If it benefits them they will, but if it won’t, they won’t. Also, REMEMBER that companies do not give away free stuff for nothing, the big influencers really really really make or break brands, and send sooooo many customers their way, so they really are not getting products for free when they are literally making the company thousands and thousands of dollars.

I think people forget how much influencers and PR benefit the company, I would say it benefits the company WAY MORE than it benefits the influencer. The influencer gets free makeup, the company gets SO MANY SALES AND SO MUCH MONEY, from it, so it’s a win win. As I said, companies absolutely love this because it’s EASY SALES and EASY MONEY for them. They barely have to lift a finger, all they have to do is send product to infuencers and BAM. This is less money having to be put into advertisement in other ways, so they also save money as well as making it. SMART AS FUCK, YO! Go get it Manny MUA, go get it Laura Lee and you too Jaclyn, ya’ll deserve it! I could only hope to have as much influence one-day, it’s a massive achievement for them. You could bet your bottom dollar that if these influences did not have good sales, they would stop getting PR.

SO, THE END MESSAGE IS, COMPANIES DO NOT CARE ABOUT ALL THE LITTLE LOGISTICS, THEY CARE ABOUT MONEY AND KEEPING THEIR COMPANY AFLOAT. THEY CARE ABOUT MAKING SALES. IT’S BUSINESS. BUSINESS IS DO OR DIE, IT’S CUT THROAT TYPE SHIT. YOU ARE EITHER SUCCESSFUL, OR YOU FAIL AND GO BANKRUPT. IT’S A HARSH WORLD WE LIVE IN, BUT COMPANIES DO NOT FUNCTION TO PLEASE EVERYONE WHO BUYS THEIR PRODUCTS. They are not bad for this, they are just businesses. Businesses run the risk loosing everything at any time, so they have to have MONEY ON THEIR MIND or it won’t work out for them. 

$$$$$ MONEY on my mind, BITCH I’m all about the MULLLAA $$$$$

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Number 3- Including beneficial, high quality ingredients in their formula’s but having them present in such low concentrations that they don’t work to their full potential

Since companies are NOT required to disclose the actual concentration of ANY ingredient in the formula, they can get away with tricking us into thinking a formula is better than it actually is. An ingredient list is usually ordered from highest concentration to lowest, but you can never really know the exact amount any ingredient is present in.

I have seen formula’s where the best, most beneficial ingredient in the formula is dead last in the list and has the least effect. Hmmmmmm……

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An example of this is eyeshadow formulas. Eyeshadow formulas need to contain the essential ingredients to make it function (aka, make the consistency and texture what it is, make it opaque or transparent, make it easy to spread, make it pigmented , etc), but they don’t need beneficial ingredients.

Beneficial ingredients, such as Jobaba Oil, are thrown into eyeshadow formulas to make it look better. In terms of actual benefits, they are not going to do much. The eye area where eyeshadow goes is so small, and if you really wanted to benefit that area, you would use eye cream, not eyeshadow to do that.  Beneficial ingredients smooth the skin, and do a variety of other things specifically for the skin, they don’t actually impact on the smoothness of a product at all.

Companies do this because they can claim their formula is better than it probably is, and having beneficial ingredients, even if it’s just 1, just gives the brand a good look. It can be a misconception at times though. Don’t get me wrong there are SO many products on the market with great great formula’s with amazing ingredients, but companies will use tactics like this to trick the general public and people who don’t know chemistry.

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Number 4- Standing Against Animal Testing and Using Vegan Ingredients For Their Own Advantage.. Do They Really Care About Our Furry Friends Thaaaat Much?

Now this is another situation quite like the paraben situation. There has been a growing trend of veganism, and people have started to want totally vegan makeup products more within the last few years. It’s trending, and it’s picked up like crazy.

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People get very passionate about our furry friends, and rightfully so. They refuse to purchase products that are tested on animals and/or products that contain animal derivatives and animal-based ingredients. Nowadays, this can seriously make or break a company because people will actively chose to use an alternative vegan products by other brands and will make sure they never use products that are tested on animals. A company will also receive MAJOR backlash if they do any of this.

SOOO, what do companies do when there is a massive threat of losing MASS customers, MASS sales and MASS money ?? They evolve and adapt to the new social expectations. Now, I’m not saying that companies are not passionate about making cruelty free products, but I am saying that they do have an ulterior motive in it.  They know for a fact that being cruelty free will help them reach a broader audience, which will ultimately lead to more sales and more profit being made.

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Companies parade ‘Cruelty Free’ claims around in the marketing (selling) of a product like crazy, they almost wear it as a badge of honour. This is obviously a good thing because people need to know if the product is cruelty free or not (I do recommended checking the ingredient list though to confirm this because marketing is not always so accurate).

Sooooo, we can link MAC to this also. They do not test products on animals anywhere in the world expect for China. China requires all cosmetics coming in to be tested on animals, and China has a MASSIVE audience and customer base for MAC Cosmetics, meaning they make TOO much money to stop selling in China.

The moral of the story is, companies know how to lure people in and use thing’s to their advantage. Not every brand that is cruelty free and vegan will be passionate about the animal testing process, they are just looking out for their own ass.

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Number 5- Using Negative Attention around Certain Ingredients to their Advantage but Don’t Mention Other Potential Controversial Ingredients They May Use

Companies tend to milk controversy surrounding certain ingredients to suit themselves, and then fail to mention any negative or potentially dangerous ingredients they use themselves.

I am sure you have seen it. Paraben Free, Talc Free, Mineral Free, etc etc etc.

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Now here is where my above point about animal testing comes into play. Companies will take public attention and concern, and turn it around to benefit themselves. If there is heaps of people talking negatively about Talc, companies who don’t use talc will slap a ‘Talc Free’ claim into marketing. In the end, this generates sales and profits for them and makes them look like they are so concerned about adding negative ingredients *rolls eyes*

WHAT WE HAVE TO REMEMBER IS THAT every single chemical has negative and positive effects and characteristics. Some chemicals have more negative characteristics, and some have more beneficial but there is ALWAYS a PRO and AGAINST, a GOOD and a BAD, to ingredients. There is never going to be a perfect chemical, and you simply can’t expect to find an ingredient that doesn’t have a down side.

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This is how they trick us. They list all these ‘Free *insert chemical*’ claims in marketing of products, but then they have ingredients in the formula that have their own negative characteristics, or similar characteristics to the ingredient they are ‘free’ off. In this way, they are writing their own narrative. They are using the attention around certain ingredients in an attempt to make it seem like their formula is really good and doesn’t contain any bad ingredients.

The truth of the matter is that the general audience who has no knowledge of chemistry, don’t really understand that all chemicals have good and bad characteristics. They see all these ‘Free From’ claims made by brands and are automatically tricked into thinking that the mentioned ingredient is the devil, despite not knowing anything about it or any other ingredient used in cosmetics.

The point here is that it is SO EASY for companies to manipulate people into buying their product and thinking their product is the best. They will feed of the public attention and try and turn it into something that can increase their sales and customer base.

And, it works!!!!! Damn they did it again!!! #Genius

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Number 6- Manipulate and Word Their Marketing Descriptions VERY Well, Leaving Out Certain Details and Mentioning What Suits Them

Companies are BOSS at marketing and making their product sound better and more interesting than it is. This is expected! The marketing of a product includes it’s description, key uses/benefits/claims and any other information brands want to include. The marketing plays a big role in how and if the product is sold. You pick a product up, read what it says, and then you decide if it’s for you or not.

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What you read in the description of a product online is marketing, the writing you see on boxes and packaging is marketing, so companies obviously have to make their product sound desirable enough for people to want to buy it.

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Brands tend to make claims that are not straight out lies, but are pretty far off and hard to prove. It is  pretty basic knowledge that a brand want’s to sell it’s product and think’s it’s  the best on the market. They are bias and that’s expected. However, what they say is not always exactly accurate.

A good, common example of a hard to test claim is….. “This foundation lasts 48 hours”…..

No one wears foundation for 48-hours. What about sleep? If you leave your makeup on when you sleep it will rub off on the pillow. I guess you could stay up for 48 hours to test the accuracy of this claim, but you would be crazy too and I think it would be disproved. It’s just a nice little easy claim they can throw in to make their product sound better that no-one will ever test or pull them up on.

The moral of the story is that brands have to over-hype their product and are legally allowed to do this but everything isn’t always spot on or correct. They will use little tactics to distract or trick us, so just keep this in mind when you read marketing. 

Number 7- Claim Their Product is Innovative and One of a Kind Which 9.5/10 times is Simply Not The Case

I have to laugh when companies say their product is innovative when it isn’t. This happens quite often in marketing. A company will say that their product is like no other, and that it’s so innovative and that there is nothing out there like it. I always roll my eyes. I will then look at the ingredient list and the formula contains sooo many common ingredients I see all the time, and that a lot of products contain. There is never anything out of the ordinary, specific OR innovative at all.

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What is usually ‘innovative’ though is the way its marketed The only thing that is making it seem so unique is that it is heavily incorporated into marketing that it is, but in terms of the actual components of the product, nothing is innovative.

Huda Beauty does this a lot. When her foiled eyeshadow palette come out, she claimed that the foiled shadows were SO DIFFERENT , but they were the same old wet-type shimmer shadows that have been created by many other brands, she just gave them a fancy name and then claimed they were innovative… Maybe the name is….. She also did this with her liquid lipsticks and they contain VERY COMMONLY USED ingredients, no special ones and are very similar to the Lip Land liquid lipsticks . I love the Huda Liquid Lipsticks SO MUCH, they are amazing- but NOT innovative or different like she claims.

I am going to do a seperate post on innovation eventually, so I’m not going into it in great detail here, but the only way you can truly be INNOVATIVE is if you create a new chemical that will change the way a product works, for the better of course. No company that I know does this because creating a chemical is NOT a fast or easy process at all. The cosmetic ingredients that are used today are very common in every beauty product. There is only so many ingredients out there and I commonly find the same ones over and over and over again in all sorts of beauty products.The ONLY reason why so many companies are even able to be cruelty free is because the most widely used cosmetic ingredients  are already approved for safety on humans, so they literally don’t have to undergo any testing process to use them in their products.

In order to create a chemical you have to first know what you want, then you have to find out how your going to do this, and even if you do create a magical ingredient, you have to go through vigorous testing before it can be used, which is a whole thing in itself. You would need to test the ingredient so you could get FDA approval. Animal testing isn’t a good thing so companies will have to test in a cruelty free way which SLOWS DOWN THE PROCESS OF TESTING SO MUCH, putting years on the approval process.

As I said, I need to write a blog by itself on this because I think about this a lot, but basically it would takes YEARS and a LOT of work to create a truly innovative product so yes I do find it offensive when brands say this when they haven’t really done anything innovative at all.

SOOOOO , UNTIL A COMPANY CREATES A NEW CHEMICAL THAT IS GOING TO TRANSFORM THE WAY A PRODUCT WORKS AND CHANGE THE GAME FOREVER, THAT’S NOT INNOVATION, THAT IS JUST MARKETING, MY FRIEND……….

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Number 8- Never Openly Talking about the Shelf Life/Expiry Date of Products

I have noticed that brands WILL NEVER talk about the shelf life of product’s unless they are asked. The truth is EVERY SINGLE PIECE OF COSMETIC ON THE WORLD HAS AN EXPIRY DATE.

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Now contrary to what you may think, there are a lot of people out there who do not know that their product has a shelf life and an expiration date. I have seen companies being abused by people who have found out that their product will only last a year, who are told that every product has an expiry date and who are somehow still annoyed with this. Products don’t last forever, it’s a simple fact of life. Pathogens from the surrounding environment break down and inhibit anything and everything, including the chemicals in our products. Now if parabens are used, the product will last longer but when safer preservatives like Phenoxyethanol are used, the product is not going to last as long.

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Obviously, companies don’t like talking about expiry dates because they know that not everyone understands that each cosmetic product on earth becomes bad eventually. If they were to include ‘Shelf life of 12 months’ in the marketing of a product, people might be turned off buying it, without understanding that a million cosmetic products out there have the same length shelf life.

I do get why brands do this. They will always and have to disclose it on the product box, but I understand why they don’t talk about this unless when asked. Moral of the story is, EVERY product has an expiry date no matter what and it’s in no way shape or form a companies fault, it’s just a natural part of life. Again, products have a shorter life span these days because companies use alternatives to parabens. No cosmetic preservative beats Parabens in terms of strength, but I would rather use a product with a shorter life span than to expose myself to too many products with parabens in it.

SO TO SUM IT UP, PLEASE DON’T COMPLAIN ABOUT THE SHELF LIFE OF YOUR PRODUCT, GOOD THINGS NEVER LAST FOREVER BABES!!!
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Number 9- Write ‘Made in PCR’ instead of ‘Made in China’ to trick your eyes

This one is a wonderful optical illusion! We have become so accustomed to looking at a product and reading ‘Made in China’, and somehow companies have got into our head and thoughts once again, and have found a way to trick us again!!!

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It seems stupid now, but when I first started seeing this I had to google PRC. Dumb, I know, but I had no clue. After this, I started noticing this more and more with multiple products.

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This one isn’t a big deal because it’s not like they are lying about the location of production, but it’s certainly an opictal illusion that they use to their benefit. They obviously do this to try and hide the fact that the product is made in China,  because people have bad connotations of this. We automatically think a product might be of lesser quality when we read that it is made in China, which may or may not be the case but it’s what our mind skips too.

Manufacturing costs are CERTAINLY lower in China, and I hate to say but China production companies have low standards, so a company that uses them must state specifically what they want or they will probably get a half-assed job.. I watch this Western Chinese blogger on YouTube and he did a video on Chinese Manufacturing, and it’s not a lie that they do try and make as much money as possible and don’t care about quality at times.

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Just because a product is made in China doesn’t AUTOMATICALLY mean its bad at all. I have heaps of products made there that are good but the connotation is still there and always will be. It is the truth that manufacturing companies in China will cut costs and produce lesser quality products so they can maximise immediate profit.

All in all, putting Made in PRC is more discrete than saying ‘Made in China’, so this is a pretty smart move if you ask me.!!!

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Overall Conclusion

This post is so long already so I am not going to write a full conclusion, but it’s safe to say that there are a lot of things that people don’t know about the cosmetic industry, and there are SO MANY little factors and aspects that go into running a cosmetic company.  You also need to know that there are a lot of behind the scenes stuff, and a lot of thing’s that you would have no clue about that happen.

After a while you start to realise that in order to really understand this stuff, you have to not only take cosmetic chemistry into consideration, but you must also remember that the cosmetic industry is a multi-billion dollar BUSINESS, so you have to be thinking of the business side of things too.

Can we just acknowledge that Cosmetic Brands and Companies ARE SMART AS FUCK!!!!!!! They know what they are doing and could trick us all with the drop of a hat. That is BUSINESS for you, it is some #CutThroatTypeShit

I hope you liked this post, and found out something you didn’t know. I have a lot of posts coming up regarding cosmetic chemistry, and I think my next one is going to be breaking down each individual component that goes into a formula, and then I have another one where I explain how to understand, read and analyse a cosmetic formula. I don’t know which one I will finish first, but they are my next two projects. I also have a post coming up talking about a very common private labelled eyeshadow formula that is used by multiple brands.

LET ME KNOW WHAT YOU THOUGHT OF THIS POST IN THE COMMENTS BELOW BABES!!!!! I REALLY want to hear your thoughts!

Links To My Related Posts

My Other Cosmetic Chemistry Posts- My Cosmetic Chemistry Category Page Link

My Skincare Posts (where I chemically analyse formulas)- My Skincare Category Page Link

 Loveeeeeeee Always,

Keeley

xoxooxoxoxooo   


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6 Comments on "Cosmetic Chemistry Part 1- Nine Things that Companies Do That They Don’t Want You To Know- Animal Testing/Vegan Products, Parabens, Marketing Tricks, Using Visual Misconceptions, PR Truth, Innovation + MORE!"

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Joyce Belfort
Guest
Lots of anger here. 🤣 I normally read ingredients list before I buy anything. Though it does trash shopping experience. Paraben isn’t proven to be bad, at least no statistically significant data to back it up. Unfortunately, it is trending to dislike it. Personally, I prefer a strong dose of it as oppose to risking microbes growing in my makeup. Many Korean brands stamp the expiry date (MM/YY) and manufacture date on the product. Way easier than those 12M 6M signs. Who remembers when one opened the goods? No testing on animals does mean testing on human, right? Consumers become… Read more »
keeleybsmith
Guest
Very valid points here! I always read them too, so it’s safe to say that I don’t purchase many horrible formulas and your very correct it does wreck the shopping experience. I have been so excited for products only to check the formula, see some horrible ingredients and have to keep shopping and find another product. In regards to the paraben thing, I do think that the research done is valid and I do think that they are linked to endocrine distruption, I am a biomedical science student (medical research) so I understand the research process and I don’t think… Read more »
Joyce Belfort
Guest

I love cosmetic chem discussion 😃 please write about ‘vegan’ as well? Personally, I feel that it is trending for no reason. Why would someone choose crude oil over bee wax? It confuses me.

keeleybsmith
Guest
Omg I agree 100%. I don’t agree with animal testing at all but the vegan thing gets annoying. Carmine is made out of crushed bugs, but when people walk over grass they step on and kill 100 bugs haha. I guess scientifically people’s argument about it would be that we live in a day and age where it’s possible for us to create a synthetic version of an animal based product that does the same job as it does . Also, animal derived ingredients are harder to get whereas a synthetic ingredient can be manufactured and produced easily in a… Read more »
aestheticvogue
Guest

This is such a great post. The information is super helpful and there’s so many things I didn’t know about the companies. Definitely looking forward to more posts like this!!!

keeleybsmith
Guest

Thank you so much for reading beauty!!

There is soooo many things that go into cosmetics, even though I know a little bit I certainly do not know it all, so much goes on behind the scenes and so much goes into making cosmetics it’s crazy!!!

Xoxoxoxo

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